Karma Group: Modernizing the Digital Ecosystem of a Global Private Members’ Club

Active Mobile App Downloads

Increase in Customer Enrollment

Automated Workflow

Critical System Uptime

We engineered a Strapi-powered DXP and cross-platform mobile app to redefine Karma Group’s global member services. By streamlining the user journey, we drove a 30% surge in enrollment and gave their global teams complete workflow autonomy.

Client Profile

Enterprise

Industry Sector

Hospitality

Project Timeline

6 months

The Client

Karma Group is an award-winning timeshare brand renowned for curating memorable, high-end hospitality experiences worldwide. Pioneers in providing luxury services and exclusive global access to diverse landscapes, they have successfully catered to their members for over three decades. The Group is focused on reinforcing its position as a formidable player in the luxury timeshare sector.

Project Description

The project involved a complete digital transformation to establish a high-end, secure, and modern online presence. UPDOT® built a scalable headless CMS powering a global web app and a cross-platform mobile application, Karma Subito, featuring a modular architecture. We integrated an automated booking engine and 40+ third-party API integrations alongside a powerful Strapi CMS to manage content across both platforms. This decoupled infrastructure allowed for maximum flexibility, providing members with a consistent, seamless digital experience for accessing and booking curated events and services worldwide.

The Challenge

Moving beyond the limitations of a traditional CMS to establish a strong, luxurious digital brand identity.
Integrating a user-friendly CMS that allowed the content team to update content easily without technical assistance.
Perfecting the proper channels to deliver content across multiple platforms (website and app).
Developing a secure central processing unit to manage bookings and real-time processes, replacing systems prone to delays.
Enhancing the overall experience to offer a holistic journey that goes beyond simple stay bookings.

The Solution

The integration of the Strapi CMS successfully addressed the User Need by simplifying the content exploration and booking journey for members, leading to a 30% increase in enrollment. Operationally, it met the Technical Need by building a secure central processing unit and a real-time booking platform, ensuring accuracy across various channels. For the client, it achieved the Business Need by providing the content team with full autonomy and a scalable digital foundation for future growth

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The Results

The partnership led to a significant transformation of Karma Group's digital ecosystem, directly impacting key performance indicators. The streamlined interface and new mobile application simplified the user journey, leading to a 30% increase in customer enrollment. Furthermore, the integration of Strapi granted the content team full autonomy over the application’s and website’s updates, ensuring all content remains fresh and relevant. This transformation provided members worldwide with a consistent, high-performance digital experience, reinforcing the brand's position in the luxury timeshare sector.

App Downloads

Increase in Customer Enrollment

Automated Workflow

User Migration