A New Chapter for: KisanKraft Enabling Digital Growth with a Strapi-based Platform

Faster Content-to-Commerce Deployment Cycles

Reduction in Path-to-Purchase Complexity

UPDOT® successfully aided KisanKraft in a Strapi-based Digital Platform for website development and digital growth, where it simplified processes, improved product discoverability, and resulted in an increase in upsells.

Client Profile

Enterprise

Industry Sector

Agriculture

Project Timeline

3 months

The Client

KisanKraft is a leading Indian AgroTech company that designs, manufactures, and distributes innovative machinery for farmers. Originating from a small garage in the Silicon Valley of India, it grew into a prominent brand that uplifts the agrarian economy. As a manufacturer and distributor, the company serves the diverse needs of farmers nationwide and beyond.

Project Description

The project centred on an extensive digital transformation, requiring a complete website overhaul with a custom, modern interface. UPDOT® enabled KisanKraft’s shift from WordPress to a headless CMS (Strapi), leveraging its technical expertise to unlock flexibility and simplify processes. The transformation was built around four core capabilities: a high-performance Next.js frontend, a headless CMS migration, a headless e-commerce engine powered by Strapi, and a direct-to-consumer (D2C) sales flow, ensuring better product visibility and a seamless purchasing experience for their global audience. The goal was to build a digital infrastructure to support an inquiry-based sales approach for large machinery, ensuring better product visibility and communication for their consultative sales process.

The Challenge

Executing an extensive transformation to a high-end digital platform while strictly adhering to the client's brand guidelines.
Integrating and organizing the vast amount of complex product data and specifications for high-end machinery.
The solution had to cater to a consultative, inquiry-based sales approach, bypassing third-party marketplaces.
Logistically, the adoption of new technology required comprehensive support to ensure the client could independently manage the system post-launch.

The Solution

By executing a comprehensive revamp centred on a brand-driven aesthetic and modern interface, the solution satisfied the Business Need of elevating brand credibility and boosting engagement. The new internal system and Strapi integration met the technical needs by simplifying the content update process and improving efficiency. Crucially, the restructured navigation and product catalogue met the User Need by enhancing product discoverability and supporting the inquiry-based sales model.

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The Results

UPDOT® collaborated with KisanKraft to create a website with a CMS tailored to their needs, providing an ideal platform to showcase their products. The restructured product catalogue and improved hierarchy led to enhanced product discoverability, significantly increasing the company's digital reach. KisanKraft observed a 40-50% increase in upsells through their website, and the new internal system streamlined content management efficiency.

Improvement in Page Load Speed

Growth in Product Catalogue Engagement

Growth in Service & Repair Requests via Website