A robust e-commerce platform for a meat store in Dubai

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A robust e-commerce platform for a meat store in Dubai

In the cutthroat world of e-commerce, mediocrity simply won’t cut it. You need a competitive edge and that’s what we’re here to provide.

Industry

Food and Beverages

Technologies

Shopify

Business Type

Startup

Project Team

Project Manager, UI/UX Designer, Shopify Developer, QA Engineer

Duration

40 Days

Service Offered

Web Development

Customer

Meat House Gourmet Butcher is a halal-certified Dubai-based online meat store. Sourcing the finest quality meat from the best farmers in Australia and America, they seek to improve the availability of premium Australian and U.S. ingredients to home chefs, ingredients that are typically reserved for exclusive fine dining establishments.

Requirements

A premium E-commerce platform that perfectly illustrated the brand’s distinctiveness.
Incorporating high-quality images without impeding the website’s performance.
Clear and concise product categorisation with specifications and variations.
Automated shipping options and order tracking features.
Secure and reliable payment gateway integration to accept various forms of payment.
Optimised product descriptions, meta titles, meta descriptions, and images for search engines.
Social media integration for cross-promotion and increased visibility.

Challenge

Effectively showcasing meat products online can be challenging due to the need to convey quality, freshness, and variety through images and descriptions but the key obstacle was the competitive landscape of online stores. Creating a web solution that could set the store apart from rivals and offer a distinct value proposition was a formidable task.

Approach

We held detailed discussions with the client to grasp their requirements, target audience, product offerings, and unique selling points. A custom Shopify theme was developed to match the client's branding and to showcase their meat products effectively. We carefully uploaded a product catalog with high-quality images, detailed descriptions, pricing, and options for weights or cuts. The website was set up to support both English and Arabic languages and currency conversion was integrated to display prices in both local and international currencies. Furthermore, we added a user-friendly cart and checkout process, including options for delivery or pickup, date, and time selection, and secure payment gateways. On-page SEO techniques were applied to improve the website's search engine visibility and analytics tools were integrated to track user behaviour and identify areas for optimization.

Result

By investing in this project, the client not only weathered the challenges of the digital age but also flourished significantly. This strategic move led to a remarkable 150% increase in monthly sales within the first six months of launching the Shopify website and customer reviews reflected an average rating of 4.8 out of 5. This positive online sentiment further reinforced the store's reputation, and customer retention rates soared by 30%.

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Testimonials

Customer Testimonials

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