Hyundai: Real-Time 3D Interactive Experience for World Expo 2020

03+

Car Models Featured

100%

Application Running Time

Global0

World Expo Stage

Partnering with Hyundai for World Expo 2020, we crafted an immersive 3D car configurator that allowed global audiences to interactively explore their next-gen EV line up on a massive, world-class stage.

Client Profile

Conglomerate

Industry Sector

Automotive Mobility

Project Timeline

28 Days

The Client

Hyundai Motor Group is a global leader in smart mobility, redefining the automotive landscape through autonomous innovation. Driven by a vision of progress, they stand at the forefront of the industry, delivering sustainable, high-performance vehicles to a worldwide audience.

To captivate a global audience at World Expo 2020, Hyundai required a digital experience that matched the innovation of their next-generation EV lineup. We engineered a bespoke Digital Experience Platform (DXP) deployed on iPads, serving as an immersive portal for the IONIQ 5, Nexo, and the award-winning Kia EV6. The solution allowed visitors to manipulate an immersive 360° visualizer, a real-time color customizer, interactive tech specs, and high-fidelity 3D assets, ensuring every visitor could explore Hyundai’s future mobility vision in full detail. By bridging the gap between physical exhibits and digital exploration, the application transformed passive viewing into active engagement, delivering a futuristic showroom experience directly into the hands of attendees.

The Challenge

Engaging a global audience at World Expo 2020 required more than a static display. Hyundai needed to bridge the physical gap between visitors and vehicles, enabling deep technical exploration of three flagship EV models within a high-traffic, fast-paced event environment.

The Solution

We engineered a bespoke DXP iPad application centered on tactile immersion. By integrating high-fidelity 3D models with real-time configuration tools, we transformed passive viewing into an active, hands-on discovery of Hyundai's future mobility vision.