# Hyundai: Real-Time 3D Interactive Experience for World Expo 2020 ![banner](https://cdn.updot.co/media/hundai.webp)![hyundai](https://cdn.updot.co/media/hyundai.webp) ![Hyundai](https://cdn.updot.co/media/Hyundai%20\(1\).svg) 00+ Car Models Featured 0% Application Running Time Global World Expo Stage Partnering with Hyundai for World Expo 2020, we crafted an immersive 3D car configurator that allowed global audiences to interactively explore their next-gen EV line up on a massive, world-class stage. [![X social logo](https://updot.co/blog/x.svg)](https://twitter.com/intent/tweet?url=https%3A%2F%2Fupdot.co%2Fcase-studies%2Fhyundai-real-time-3d-interactive-experience-for-world-expo-2020&text=Hyundai%3A%20Real-Time%203D%20Interactive%20Experience%20for%20World%20Expo%202020)[![LinkedIn logo](https://updot.co/blog/linkedin.svg)](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fupdot.co%2Fcase-studies%2Fhyundai-real-time-3d-interactive-experience-for-world-expo-2020&title=Hyundai%3A%20Real-Time%203D%20Interactive%20Experience%20for%20World%20Expo%202020)![Copy link](https://updot.co/casestudies/copyIcon.svg) ![Client Profile](https://cdn.updot.co/media/Group%201597885042.svg) #### Client Profile Conglomerate ![Industry Sector](https://cdn.updot.co/media/Group%201597885066.svg) #### Industry Sector Automotive Mobility ![Project Timeline](https://cdn.updot.co/media/Group%201597885065.svg) #### Project Timeline 28 Days ## The Client Hyundai Motor Group is a global leader in smart mobility, redefining the automotive landscape through autonomous innovation. Driven by a vision of progress, they stand at the forefront of the industry, delivering sustainable, high-performance vehicles to a worldwide audience. ![logo](https://cdn.updot.co/media/Hyundai.svg) ## Project Description To captivate a global audience at World Expo 2020, Hyundai required a digital experience that matched the innovation of their next-generation EV lineup. We engineered a bespoke Digital Experience Platform (DXP) deployed on iPads, serving as an immersive portal for the IONIQ 5, Nexo, and the award-winning Kia EV6. The solution allowed visitors to manipulate  an immersive 360° visualizer, a real-time color customizer, interactive tech specs, and high-fidelity 3D assets, ensuring every visitor could explore Hyundai’s future mobility vision in full detail. By bridging the gap between physical exhibits and digital exploration, the application transformed passive viewing into active engagement, delivering a futuristic showroom experience directly into the hands of attendees. ![banner](https://cdn.updot.co/media/hyundai-banner-1.webp)![banner](https://cdn.updot.co/media/banner-1-mob.jpg) ![The Challenge](https://cdn.updot.co/media/Frame%201686558565.svg) ### The Challenge Engaging a global audience at World Expo 2020 required more than a static display. Hyundai needed to bridge the physical gap between visitors and vehicles, enabling deep technical exploration of three flagship EV models within a high-traffic, fast-paced event environment. ![The Solution](https://cdn.updot.co/media/Group%201597885063.svg) ### The Solution We engineered a bespoke DXP iPad application centered on tactile immersion. By integrating high-fidelity 3D models with real-time configuration tools, we transformed passive viewing into an active, hands-on discovery of Hyundai's future mobility vision. ![banner](https://cdn.updot.co/media/hyundai-banner-2.webp)![banner](https://cdn.updot.co/media/banner-2-mob.jpg) ## Ready to engineer your next big launch? [Let’s Talk ![](https://updot.co/navbar-arrow.svg) ![](https://updot.co/navbar-arrow.svg) ](https://updot.co/contact-us) ![vector](https://cdn.updot.co/media/carousal-1.jpg) ![vector](https://cdn.updot.co/media/carousal-2.jpg) ![vector](https://cdn.updot.co/media/carousal-3.jpg) ![Previous](https://updot.co/serviceinner/featured/prev.svg)![Next](https://updot.co/serviceinner/featured/next.svg) ![vector](https://cdn.updot.co/media/carousal-1.jpg) ![vector](https://cdn.updot.co/media/carousal-2.jpg) ![vector](https://cdn.updot.co/media/carousal-3.jpg) ## The Results The application delivered flawless performance throughout the duration of World Expo 2020, handling continuous interaction from thousands of international attendees. By transforming complex technical specifications into an intuitive 3D narrative, the platform successfully bridged the gap between the physical exhibit and digital exploration, ensuring every visitor experienced the full innovation of the Hyundai lineup. 0+ Footfall +0Mins Average Engagement Time 0% Uptime 0+ Configurable Options ## Technologies & Integrations ![Unity 3D](https://cdn.updot.co/media/Unity%20mono.svg) ### Unity 3D The core real-time engine used to render high-fidelity graphics and handle complex physics for the vehicle showcase. ![C#](https://cdn.updot.co/media/C%23%20\(CSharp\).svg) ### C# The primary scripting language driving the application's interactive logic, animation states, and user flow. ![Previous](https://updot.co/serviceinner/featured/prev.svg)![Next](https://updot.co/serviceinner/featured/next.svg) ## Related Customer Stories ![Previous](https://updot.co/serviceinner/featured/prev.svg)![Next](https://updot.co/serviceinner/featured/next.svg) [![Karma Group: Modernizing the Digital Ecosystem of a Global Private Members’ Club](https://cdn.updot.co/media/karma_banner.webp) ![Karma Group: Modernizing the Digital Ecosystem of a Global Private Members’ Club logo](https://cdn.updot.co/media/Karma%20\(1\).svg) Karma Group: Modernizing the Digital Ecosystem of a Global Private Members’ Club ](https://updot.co/case-studies/karma-group-modernizing-the-digital-ecosystem-of-a-global-private-members-club)[![Streamlining Online Delivery and Takeaway: Dum Safar's Modernized Customer Journey](https://cdn.updot.co/media/image%20\(6\).jpg) ![Streamlining Online Delivery and Takeaway: Dum Safar's Modernized Customer Journey logo](https://cdn.updot.co/media/BBQ%20Nation%20_white.svg) Streamlining Online Delivery and Takeaway: Dum Safar's Modernized Customer Journey ](https://updot.co/case-studies/streamlining-online-delivery-and-takeaway-dum-safars-modernized-customer-journey)[![Chaumet Paris: Private Event Infrastructure & Digital Gateway](https://cdn.updot.co/media/chaument-thumb.webp) ![Chaumet Paris: Private Event Infrastructure & Digital Gateway logo](https://cdn.updot.co/media/Chaumet%20\(1\).svg) Chaumet Paris: Private Event Infrastructure & Digital Gateway ](https://updot.co/case-studies/chaumet-paris-private-event-infrastructure--digital-gateway) Award-winning results. ![Awwwards Logo](https://updot.co/connect/awards.svg)![Awwwards Logo](https://updot.co/connect/awards1.svg)![Awwwards Logo](https://updot.co/connect/awards2.svg)![Awwwards Logo](https://updot.co/connect/awards3.svg) ## BUILD. 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