# Crafting an immersive 3D car configurator using Unity ![synamedia](https://cdn.updot.co/media/synamedia-thum%20\(1\).jpg)![hero](https://cdn.updot.co/media/synamedia-hero-mob.webp) ![Synamedia](https://cdn.updot.co/media/Synamedia_white.svg) UPDOT® successfully aided Synamedia in a hyper-realistic 3D car configurator for Next-Gen In-Car Immersion, where it allowed users to experience real-time customization and an immersive interactive environment. [![X social logo](https://updot.co/blog/x.svg)](https://twitter.com/intent/tweet?url=https%3A%2F%2Fupdot.co%2Fcase-studies%2Fcrafting-an-immersive-3d-car-configurator-using-unity&text=Crafting%20an%20immersive%203D%20car%20configurator%20using%20Unity)[![LinkedIn logo](https://updot.co/blog/linkedin.svg)](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fupdot.co%2Fcase-studies%2Fcrafting-an-immersive-3d-car-configurator-using-unity&title=Crafting%20an%20immersive%203D%20car%20configurator%20using%20Unity)![Copy link](https://updot.co/casestudies/copyIcon.svg) ![Client Profile](https://cdn.updot.co/media/Group%201597885042.svg) #### Client Profile Global Enterprise ![Industry Sector](https://cdn.updot.co/media/Group%201597885066.svg) #### Industry Sector TechnologyVideo SolutionsAutomotive ![Project Timeline](https://cdn.updot.co/media/Group%201597885065.svg) #### Project Timeline 38 days ## The Client Synamedia, headquartered in the UK, is a premier provider of video solutions for businesses and content owners worldwide. With over 30 years of industry expertise, the company has earned multiple accolades for its innovations in advanced advertising, streaming platforms, and anti-piracy solutions. They are known for their commitment to innovative solutions. ![logo](https://cdn.updot.co/media/Synamedia.svg) ## Project Description Synamedia sought to create an immersive car interior environment that simulated a true-to-life in-car experience. UPDOT® met this challenge by developing a highly detailed and interactive 3D car model with real-time customization features using the Unity platform. This solution was engineered to allow users to explore and interact with a range of vehicle options, enabling next-generation in-car immersion. ![banner](https://cdn.updot.co/media/synameida-banner-1.webp)![banner](https://cdn.updot.co/media/synamedia-banner-1-mob.webp) ![The Challenge](https://cdn.updot.co/media/Frame%201686558565.svg) ### The Challenge * Creating a highly detailed and interactive 3D car interior environment that was hyper-realistic. * Developing a platform that supported real-time customization of multiple elements to bring the car to life instantly. * Ensuring the experience included fully interactive elements like opening and closing doors and toggling day and night modes for true immersion. * Delivering the final product smoothly and ensuring it reflected Synamedia's commitment to innovative solutions in the automotive industry. ![The Solution](https://cdn.updot.co/media/Group%201597885063.svg) ### The Solution By leveraging the Unity platform to craft a hyper-realistic car configurator, UPDOT® addressed the user needs by providing smooth navigation and highly detailed real-time vehicle customization. This enhanced user engagement and satisfaction. Furthermore, the smooth execution and timely feedback cycles met needs, leading to positive client feedback. ![banner](https://cdn.updot.co/media/synamedia-banner-2.jpg)![banner](https://cdn.updot.co/media/synamedia-banner-2-mob.webp) ## Ready to engineer your next big launch? [Let’s Talk ![](https://updot.co/navbar-arrow.svg) ![](https://updot.co/navbar-arrow.svg) ](https://updot.co/contact-us) ![vector](https://cdn.updot.co/media/synamedia-carousal-1.jpg) ![vector](https://cdn.updot.co/media/synamedia-carousal-2.webp) ![vector](https://cdn.updot.co/media/synamedia-carousal-3.jpg) ![Previous](https://updot.co/serviceinner/featured/prev.svg)![Next](https://updot.co/serviceinner/featured/next.svg) ![vector](https://cdn.updot.co/media/synamedia-carousal-1.jpg) ![vector](https://cdn.updot.co/media/synamedia-carousal-2.webp) ![vector](https://cdn.updot.co/media/synamedia-carousal-3.jpg) ## The Results UPDOT® designed and delivered a cutting-edge car interior simulation that surpassed industry standards. Real-time vehicle customization, including control over body colour and tyre patterns, was successfully implemented. Enhanced user engagement was achieved through interactive elements and smooth navigation. This seamless execution led to positive client feedback, validating the final product’s ability to reflect their brand’s commitment to innovative solutions in the automotive industry. ## Technologies & Integrations ![Unity](https://cdn.updot.co/media/Unity%20mono.svg) ### Unity The core real-time engine used to render high-fidelity graphics and handle complex physics for the vehicle showcase. ![Previous](https://updot.co/serviceinner/featured/prev.svg)![Next](https://updot.co/serviceinner/featured/next.svg) ## Related Customer Stories [![Hyundai: Real-Time 3D Interactive Experience for World Expo 2020](https://cdn.updot.co/media/Case%20Study%20Thumb.jpg) ![Hyundai: Real-Time 3D Interactive Experience for World Expo 2020 logo](https://cdn.updot.co/media/Hyundai%20\(1\).svg) Hyundai: Real-Time 3D Interactive Experience for World Expo 2020 ](https://updot.co/case-studies/hyundai-real-time-3d-interactive-experience-for-world-expo-2020) Award-winning results. ![Awwwards Logo](https://updot.co/connect/awards.svg)![Awwwards Logo](https://updot.co/connect/awards1.svg)![Awwwards Logo](https://updot.co/connect/awards2.svg)![Awwwards Logo](https://updot.co/connect/awards3.svg) ## BUILD. 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