# A New Chapter for: KisanKraft Enabling Digital Growth with a Strapi-based Platform ![banner](https://cdn.updot.co/media/image%20\(4\).jpg)![hero](https://cdn.updot.co/media/kissan-hero-mob.webp) ![KisanKraft](https://cdn.updot.co/media/kisankraft-white.svg) 0% Faster Content-to-Commerce Deployment Cycles 0% Reduction in Path-to-Purchase Complexity UPDOT® successfully aided KisanKraft in a Strapi-based Digital Platform for website development and digital growth, where it simplified processes, improved product discoverability, and resulted in an increase in upsells. [![X social logo](https://updot.co/blog/x.svg)](https://twitter.com/intent/tweet?url=https%3A%2F%2Fupdot.co%2Fcase-studies%2Fa-new-chapter-for-kisankraft-enabling-digital-growth-with-a-strapi-based-platform&text=A%20New%20Chapter%20for%3A%20KisanKraft%20Enabling%20Digital%20Growth%20with%20a%20Strapi-based%20Platform)[![LinkedIn logo](https://updot.co/blog/linkedin.svg)](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fupdot.co%2Fcase-studies%2Fa-new-chapter-for-kisankraft-enabling-digital-growth-with-a-strapi-based-platform&title=A%20New%20Chapter%20for%3A%20KisanKraft%20Enabling%20Digital%20Growth%20with%20a%20Strapi-based%20Platform)![Copy link](https://updot.co/casestudies/copyIcon.svg) ![Client Profile](https://cdn.updot.co/media/Group%201597885042.svg) #### Client Profile Enterprise ![Industry Sector](https://cdn.updot.co/media/Group%201597885066.svg) #### Industry Sector Agriculture ![Project Timeline](https://cdn.updot.co/media/Group%201597885065.svg) #### Project Timeline 3 months ## The Client KisanKraft is a leading Indian AgroTech company that designs, manufactures, and distributes innovative machinery for farmers. Originating from a small garage in the Silicon Valley of India, it grew into a prominent brand that uplifts the agrarian economy. As a manufacturer and distributor, the company serves the diverse needs of farmers nationwide and beyond. ![logo](https://cdn.updot.co/media/kisankraft-1.svg) ## Project Description The project centred on an extensive digital transformation, requiring a complete website overhaul with a custom, modern interface. UPDOT® enabled KisanKraft’s shift from WordPress to a headless CMS (Strapi), leveraging its technical expertise to unlock flexibility and simplify processes. The transformation was built around four core capabilities: a high-performance Next.js frontend, a headless CMS migration, a headless e-commerce engine powered by Strapi, and a direct-to-consumer (D2C) sales flow, ensuring better product visibility and a seamless purchasing experience for their global audience. The goal was to build a digital infrastructure to support an inquiry-based sales approach for large machinery, ensuring better product visibility and communication for their consultative sales process. ![banner](https://cdn.updot.co/media/image%20\(4\).webp)![banner](https://cdn.updot.co/media/kissan-banner-1-mob.webp) ![The Challenge](https://cdn.updot.co/media/Frame%201686558565.svg) ### The Challenge * Executing an extensive transformation to a high-end digital platform while strictly adhering to the client's brand guidelines. * Integrating and organizing the vast amount of complex product data and specifications for high-end machinery. * The solution had to cater to a consultative, inquiry-based sales approach, bypassing third-party marketplaces. * Logistically, the adoption of new technology required comprehensive support to ensure the client could independently manage the system post-launch.  ![The Solution](https://cdn.updot.co/media/Group%201597885063.svg) ### The Solution By executing a comprehensive revamp centred on a brand-driven aesthetic and modern interface, the solution satisfied the Business Need of elevating brand credibility and boosting engagement. The new internal system and Strapi integration met the technical needs by simplifying the content update process and improving efficiency. Crucially, the restructured navigation and product catalogue met the User Need by enhancing product discoverability and supporting the inquiry-based sales model. ![banner](https://cdn.updot.co/media/image%20\(5\).webp)![banner](https://cdn.updot.co/media/kissan-banner-2-mob.webp) ## Ready to engineer your next big launch? [Let’s Talk ![](https://updot.co/navbar-arrow.svg) ![](https://updot.co/navbar-arrow.svg) ](https://updot.co/contact-us) ![vector](https://cdn.updot.co/media/image%20\(6\).webp) ![vector](https://cdn.updot.co/media/image%20\(7\).webp) ![vector](https://cdn.updot.co/media/image%20\(5\).jpg) ![Previous](https://updot.co/serviceinner/featured/prev.svg)![Next](https://updot.co/serviceinner/featured/next.svg) ![vector](https://cdn.updot.co/media/image%20\(6\).webp) ![vector](https://cdn.updot.co/media/image%20\(7\).webp) ![vector](https://cdn.updot.co/media/image%20\(5\).jpg) ## The Results UPDOT® collaborated with KisanKraft to create a website with a CMS tailored to their needs, providing an ideal platform to showcase their products. The restructured product catalogue and improved hierarchy led to enhanced product discoverability, significantly increasing the company's digital reach. KisanKraft observed a 40-50% increase in upsells through their website, and the new internal system streamlined content management efficiency. 0% Improvement in Page Load Speed 0% Growth in Product Catalogue Engagement 0% Growth in Service & Repair Requests via Website ## Technologies & Integrations ![Strapi](https://cdn.updot.co/media/strapi.svg) ### Strapi The headless CMS used to create, manage, and deliver structured content across web and mobile applications with full API flexibility ![Next.js](https://cdn.updot.co/media/NextJS.svg) ### Next.js The React framework used to build fast, scalable web applications with server-side rendering, static site generation, and optimized performance. ![Previous](https://updot.co/serviceinner/featured/prev.svg)![Next](https://updot.co/serviceinner/featured/next.svg) "Their team's dedication to staying agile and adapting quickly to changes made the whole process smooth." ![Sudhir G](https://cdn.updot.co/media/Unknown.png) ##### Sudhir G Software Development Manager, KisanKraft Limited ## More Success Stories ![Previous](https://updot.co/serviceinner/featured/prev.svg)![Next](https://updot.co/serviceinner/featured/next.svg) [![Hyundai: Real-Time 3D Interactive Experience for World Expo 2020](https://cdn.updot.co/media/Case%20Study%20Thumb.jpg) ![Hyundai: Real-Time 3D Interactive Experience for World Expo 2020 logo](https://cdn.updot.co/media/Hyundai%20\(1\).svg) Hyundai: Real-Time 3D Interactive Experience for World Expo 2020 ](https://updot.co/case-studies/hyundai-real-time-3d-interactive-experience-for-world-expo-2020)[![BluArmor: Digital Commerce Driving Discovery and Sales](https://cdn.updot.co/media/image%20\(15\).webp) ![BluArmor: Digital Commerce Driving Discovery and Sales logo](https://cdn.updot.co/media/Bluarmor%20\(1\).svg) BluArmor: Digital Commerce Driving Discovery and Sales ](https://updot.co/case-studies/bluarmor-digital-commerce-driving-discovery-and-sales)[![Building an iterative mobile app for Hudayriyat Mar Vista](https://cdn.updot.co/media/hudayriyat-thum.webp) ![Building an iterative mobile app for Hudayriyat Mar Vista logo](https://cdn.updot.co/media/Hudayriyat_white.svg) Building an iterative mobile app for Hudayriyat Mar Vista ](https://updot.co/case-studies/building-an-iterative-mobile-app-for-hudayriyat-mar-vista) Award-winning results. ![Awwwards Logo](https://updot.co/connect/awards.svg)![Awwwards Logo](https://updot.co/connect/awards1.svg)![Awwwards Logo](https://updot.co/connect/awards2.svg)![Awwwards Logo](https://updot.co/connect/awards3.svg) ## BUILD. 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